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American farmers have led on cover crops, reduced tillage, and soil health for decades, often well ahead of the broader efforts now built up around them. So why hasn’t regenerative agriculture scaled faster across U.S. row-crop agriculture? This white paper, developed by Keystone Policy Center and PepsiCo, tackles that question.
Drawing on a roundtable of 14 organizations spanning consumer packaged goods, retail, and agricultural finance, the white paper lays out a practical path forward. It finds that the barrier isn’t farmer willingness, it’s whether the markets, policy, and financial systems around farmers make the transition work economically.
What’s Inside
- Why farm economics, not farmer intent, is the real constraint and what that means for how stakeholders design their programs
- Where financial systems, including crop insurance, lending, and land valuation, fall short and can unintentionally penalize the practices they’re meant to encourage
- A working proof point: how a PepsiCo and Practical Farmers of Iowa Nitrogen Yield Warranty cut nearly one million pounds of nitrogen over four years with minimal payouts required
- The case for engagement across many stakeholders as the fastest path from scattered pilots to industry-wide practice
- How public investment multiplies private capital, rather than competing with it
Download the white paper to see the full findings and recommendations for policymakers and stakeholders working to scale regenerative agriculture.
