Green Products Roundtable

GPR-ppl-arrowThe Keystone Center is proud to announce that after over five years of work, the Green Products Roundtable (GPR) is poised to officially unveil the Sustainable Purchasing Council on June 19th at 1:00 p.m. ET during a live event that will be webcast from Washington, DC.  Jason Pearrson, the group’s Executive Director, together with a core group of GPR Members, attributes the success of this effort to the hard work of the GPR, which laid the groundwork for this exciting development.

The Green Products Roundtable (GPR) began as a facilitated stakeholder group comprised of approximately 35 members representing different perspectives, including manufacturers, retailers, purchasers, distributers, certifiers, and other experts and thought leaders.

Its mission was to advance product sustainability by providing leadership and guidance to improve the decision-making capabilities of product manufacturers, institutional buyers, businesses, and consumers.

The complexity of “what makes a product green?” and the proliferation of eco-labels and green product claims has created considerable market confusion and, some would argue, an impasse to further progress toward sustainability. In response, several robust efforts have been underway in recent years, seeking to: (1) build the scientific foundation for greening products, (2) assist manufacturers in measuring and communicating their progress, and (3) engage and train buyers on how to use their purchasing power to realize environmental and public health goals. However, the lack of a central, organizing body to strategically align these efforts toward mutual goals, and to fill key gaps in tools and guidance, reflected a missing link in truly transforming the market toward a more sustainable economy. The GPR set out to address these issues.

The group was organized voluntarily and funded by membership dues as well as foundation and government grants.

GPR Fact Sheet


Though the course of the Dialogue, The Green Products Roundtable built consensus around key marketplace issues including:

  • A Glossary of commonly used terms and agreed-upon definitions currently in use in the green marketplace.
  • A Framework for Differentiating Greener Products and identifying and mapping significant linkages among “hot spots,” lifecycle impacts, and attributes of ‘green’ products.
  • A Green Marketing Pledge to accelerate the adoption of FTC’s Environmental Marketing Guides and other similarly relevant environmental marketing guidance documents.
  • Organizational Preferred Practices. The GPR developed a set of preferred practices for building and maintaining credibility for different categories of actors involved in environmental marketing claims, criteria development, and eco-labeling.
  • The Launch of a New Organization. The Green Products Roundtable firmly believed that the most effective and appropriate way to advance product sustainability would be through the formation of a new organization to collaborate with and further amplify the many fruitful efforts already in existence within the green products marketplace and to provide guidance and direction. As it turns out, the GPR was setting the stage for the Sustainable Purchasing Council (SPC), which was built on the key principles developed through the Keystone Dialogue. GPR members described the vision, principles, and framework what at the time, was referred to as a “to-be-named” organization (see below).



The to-be-named organization will continue the GPR’s mission to advance product sustainability by providing leadership and guidance to improve the decision-making capabilities of product manufacturers, institutional buyers, businesses, and, eventually, consumers. The new organization will facilitate:

  1. Better information about green products standards and labels;
  2. Tools to help institutional purchasers (and eventually consumers) make better decisions about which products to choose; and
  3. Higher standards for products, which translates into a healthier environment.

Key Principles

The organization will seek to be a credible, well-governed entity that determines preferred product environmental standards, labels, and certifications on a sector-by-sector basis.

  • It will build upon efforts in the federal government to develop guidelines for selecting standards and eco-labels -- using evaluation criteria that are sufficiently robust to differentiate standards and labels.
  • It will use a rigorous, open, balanced, and transparent process for developing such criteria.
  • It will have and maintain a balanced governing structure that is composed of diverse thought leaders from multiple sectors, that does not allow for “capture” by any one segment of the marketplace, and that contains checks and balances in its funding, decision-making and operations.
  • It will be a model for openness and transparency in its decisions and operations.

The intent of this entity is not to develop standards or labels or to duplicate the efforts of other key players. Rather, its goal is to collaborate with and further amplify the many fruitful efforts already in existence within the green products marketplace and to provide guidance and direction where it is needed.

The Framework as the Engine for the New Organization

The “Framework” will, in effect, become the engine that drives critical judgments of the new organization. When it is completed and populated with the relevant data, the Framework will help clarify when a product with specific environmental attributes is meaningfully “greener” than typical alternatives in the product category, and on what grounds. Eventually this work will connect product category environmental analyses to assessments of: how the standards and labels were developed, how conformity assessment is determined, and how well eco-labels and certifications are currently managed.

The Framework creates a bridge between three currently disconnected ways of thinking about greener products: (a) lifecycle analyses & hazard assessment, (b) attributes, and (c) standards and eco-labels. By cross referencing product attributes, standards, and eco-labels with lifecycle impacts we can come to better conclusions on greener product preferences. Its goal is to enable the new organization to offer clearer guidance to standards developers, eco-labeling organizations, and institutional purchasers.

What Next?

A model business plan for this new organization was developed in early 2012.  The Green Products Roundtable (GPR) members are recruiting intellectual and financial partners for the new organization. The group anticipates launching the new organization in mid-2012.

Latest News

Press Releases

Green Products Roundtable Announces Steps to Bring Clarity to Green Products Marketplace

Other References

Accelerating Green Commerce, Green Products Roundtable Interim Report – March 2011

Green Products Roundtable Comments to the Environmental Protection Agency

GPR Consensus Guidance Sent to Federal Trade Commission

For more information, please contact Suzan Klein.